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Ideas for people building businesses.

Ideas, research and reflections for people building a business while making decisions.

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9 articles

Leadership · Sep 15, 2025 · 8 min

Entrepreneurship and Motherhood: A Reflection on Responsibility, Love and Solitude

The deep connection between entrepreneurship and motherhood. Two journeys intertwined in more ways than we're led to believe.

Growth & Structure · Aug 25, 2025 · 7 min

A deep reconstruction process. Not just of the service, but of how we see ourselves as a company and value proposition.

Strategy & Decisions · Jul 10, 2025 · 9 min

Failing is part of building new things. When approached strategically, failure can be the greatest source of learning.

Growth & Structure · Jun 17, 2025 · 5 min

Each quoted product isn't just a line in a budget. It's a complete project, with a beginning, middle and continuity.

Growth & Structure · Jun 17, 2025 · 7 min

A model built with care to ensure safety, efficiency and real results for our clients.

Strategy & Decisions · Jun 6, 2025 · 5 min

Taking risks requires courage, but above all, clarity about where you want to go and which risks are strategic.

Leadership · Jun 2, 2025 · 8 min

Success isn't a single destination, but a path that should make sense for each person.

Strategy & Decisions · May 20, 2025 · 6 min

What's really worth sharing? Is frequency more important than the depth of reflections?

Leadership · May 16, 2025 · 9 min

How to reconcile professional identity with the maternal role? A journey of self-discovery that redefined my relationship with work.