Almost a decade ago, I dove into the world of digital communication and inbound marketing, creating content for various brands.
But lately, I've been deeply questioning something essential: what's really worth sharing?
When I started creating content, the rules were different. LinkedIn's algorithm, for example, didn't require daily posts.
Over time, I saw the rise of shorter, more direct formats: 15-second videos, posts with impact phrases.
But in the end, I realized that the content I'm most proud of isn't what went viral. It's what came from deep reflections.
Many digital marketing experts argue that consistency is everything.
On the other hand, the texts and videos that resonated most with my audience were those born from personal experiences.
I believe that, in the end, what matters isn't the quantity, but the intention behind what we share.
We live in an era of information overproduction. Everyone can publish, but few can create something that truly touches people.