About Carol
I’m Carol.
Strategy grounded in practice.
I’m a strategist, entrepreneur and creator of the Alicerce Method. I help women leading businesses choose and build their next step.
My journey
The path to the Alicerce Method.
Business and impact
Social business, market intelligence and innovation broadened my view of the connections between people, organizations and context.
Echos: learning and facilitating
At Echos, I deepened my Design Thinking training and facilitated hands-on programs for companies, including Ford at Campus Party.
Building and testing
My own agency, consulting, creating a digital product at Cogna and Sourcify: experiences that connect strategy to the decisions and real constraints of running a business.
Bringing it together in Alicerce
The method grows out of this journey: study, facilitation and business practice brought together in a way to explore, choose and act.
Read my full story
My background is in Public Relations, but I learned strategy by building, making mistakes and rebuilding in very different settings.
That variety of experience shaped the perspective I bring today.
My journey
The path to the Alicerce Method
- 01Early career
Artemisia
Supporting the development of social businesses. That is where I learned early on that purpose needs structure to grow.
- 02Industry
Klabin
I moved from communications into market intelligence and strategy, deepening my work in innovation and Design Thinking.
- 035 years
My own agency and consulting practice
I built businesses across several sectors. I realised that the problem was rarely what the client first thought: what was usually missing was strategic clarity, rather than execution.
- 04Product
Cogna Educação
I created a digital product from scratch. Without a manual, I developed the process using everything I had learned. Looking back, I realised I already had a method of my own. It just needed a name.
- 05Today
Sourcify + Alicerce Method
I run my consulting practice alongside Sourcify, the strategic importing business I co-founded. I recognise my clients’ challenges because I have experienced them myself, or still do in some form.
My approach
A business should make sense for the person building it.
An integrated view
Marketing, communications and sales follow from business strategy.
Tailored work
Decisions reflect your circumstances, capacity and what you want to build.
More about my approach
My approach
What I bring to the work
An integrated view of strategy
I look at marketing, communications and sales as part of business strategy. To me, they are inseparable: once the growth strategy is in place, marketing plans and sales activities follow from it, rather than the other way around.
Always tailored
Every business, culture and founder is at a different point. Ultimately, the business needs to make sense for the person running it, rather than fit someone else’s model of success.
Let’s look at your next step.
Explore the ways we can work together.